Most chemically derived dyes end up in water bodies with devastating effects on their flora and fauna, and the various vulnerable communities who depend on them. Through the wonder of the natural cycle, it’s not hard to see traces of it in our own agricultural and meat products. We can’t be trading health for convenience, now can we? This is where we collaborate with our very passionate natural dye artist and sustainability promoters to go through extensive research and development to fulfil our dyeing needs. Where it’s not possible, we incorporate Azo-Free dyeing which is devoid of harmful substances present in regular chemical dyes such as aromatic amines, which are potentially carcinogenic.